Urban Story
BRAND Urban Story
LOCATION Urban Story
SERVICES Urban Story
CLIENT Urban Story
REVIEW Urban Story
ENVIRONMENT Urban Story
INDUSTRY Textile
BUDGET Urban Story
RELEASE Urban Story
A complete A to Z project, The Urban Story, a men’s wear clothing brand is a classic example of how BrandMatterz took a holistic approach in branding.
ABOUT THE PROJECT
The initial concept
The idea form the brand owners was to open a store in Pune, which we as brand consultants strongly suggested against gauging the unnecessary competition in Pune. Suggesting a city like Kolhapur was ideal as people from neighbouring small towns like Sangli etc. go to Kolhapur to shop. This opens up a wide opportunity to a new customer base that is untapped and doesn’t get a luxurious shopping experience in their town.
ABOUT THE PROJECT
Brand Strategy
From strongly recommending Kolhapur as the city for the store to open to help in securing financing and getting a showroom space at one of the prime locations of Kolhapur, at BrandMatterz, we took it upon ourselves to make this brand a hit from the get go.
ABOUT THE PROJECT
Creating Brand Identity
Doing Photoshoots with Pune & Mumbai based models
ABOUT THE PROJECT
Inviting Radhika Apte for the launch
Inviting Radhika Apte for the launch event as she can speak in Marathi but yet has an elegant international appeal
ABOUT THE PROJECT
Creation of a high-end launch event to introduce the brand with a bang!
ABOUT THE PROJECT
Constant consultation in financial department
- Selection of clothing the brand must sell - Checking consumer trends to keep the brand’s product range updated - Creation of a brand book to secure loans and commercial space for the brand
About the project
Creating Brand Manual
STYLE
Final Logo
Fuerat aestu carentem habentia spectent tonitrua mutastis locavit liberioris inistra possedit.Fuerat aestu carentem habentia spectent tonitrua mutastis locavit liberioris inistra possedit.
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